Gerngross
For Gerngross, I collaborated with the MBCS team to develop and execute a monthly editorial plan for social media. The content strategy included the design and rollout of posts, stories, and reels, ensuring consistent communication with the target audience. Beyond content creation, I also managed the scheduling and promotion of campaigns via Meta Business Suite, combining creativity with performance-oriented distribution.
The project highlights the value of direct client communication and the creative opportunities offered by the Gerngross shopping center with its diverse mix of restaurants and shops. In addition to visual design, the work involves promoting products digitally, serving as an entry point into digital marketing. It also demonstrates the importance of combining creativity, strategic planning, and performance tools to build a strong and engaging online presence.
