Latella
As a conceptual project for Latella, I developed a creative idea focused on the launch of the vegan product line with a strong emphasis on print and out-of-home media. The concept centered on immersive brand experiences, including fully branded trams, city lights, and billboards, creating high visibility in urban spaces. To spark curiosity and engage the senses, scratch-and-sniff flyers were envisioned to release the scents of the new Latella flavors. The campaign idea was further extended digitally through a social media contest, connecting physical brand experiences with interactive online participation.
This concept explores how classic OOH formats can be combined with digital activations to create a cohesive campaign. It also demonstrates how interactive elements, such as scratch-and-sniff flyers, increase consumer engagement and diversify the overall communication mix.
