Manner
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Art direction
Digital design
Print design
The concept focuses on highlighting Manner’s Snack Minis through a creative DOOH and OOH approach, ensuring strong visibility and playful brand presence in public spaces. To complement this, a dedicated podcast titled “Geschwaffel” was developed and sent weekly to Manner as a personalized communication format, adding a unique and engaging layer to the overall concept.
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This concept highlights Manner as a heritage brand with a strong visual identity and high recognition value. In developing advertising materials and concepts, it is crucial to ensure accurate formats and colors. Since 2019, Manner Pink is officially registered with Pantone, which simplifies the creative process and ensures consistency.
