Purina
For Purina, I developed a fictional campaign centered around the brand’s beloved mascot Felix to promote the Knabber Mix cat snacks. The concept combined a dynamic countdown activation featured on Vienna’s Mariahilferstraße digital screens, as well as across social media channels and online banners. To extend visibility, city lights and waiting halls were branded and included sample giveaways. Additionally, I designed a display for supermarkets to create a playful in-store presence and strengthen product recognition.
An important aspect of this campaign is the design of the entire customer journey throughout the supermarket. The path begins with a commercial, followed by OOH touchpoints to build awareness. Shoppers are invited to try free samples through branded activations and are ultimately guided to purchase via strategically placed POS displays at the decision-making moment.
